Colour

The new logo consists of six distinct and energetic colours, and repeating these colours elsewhere in communication materials reinforces our brand.

Logo colours

The values below show how to reproduce these colours in different graphic environments: 

  • PMS is for single spot colour printing. 
  • CMYK is for four-colour printing. 
  • RGB is for electronic display, including computers and electronic signage. 
  • HEX is for HTML.





If you’re not sure what colour values to use, please contact communications@ecuad.ca

Also, your monitor and desktop printer are probably lying to you, showing you inaccurate colours because they have not been properly calibrated. DO NOT RELY ON THEM. Please check with communications@ecuad.ca for accurate colour representations.

We have two colour palettes: an energetic primary and secondary palette and a subdued neutral palette. Here are the values for both palettes:


Primary and Secondary Palette




Neutral Palette