The design brief for this project was to design a cover, contents page, department/column page, editor's page, two feature spreads, and two portfolio spreads for the Applied Arts Magazine contest. The designs must be transferable to future issues. As a reinvention of Applied Arts, I chose to address the rich history of this magazine, which dates back to 1986. I opted for a nostalgic visual style that borrowed from vintage American trade magazines, yet still contemporary enough to interest...
Brian Tong
Bio
work
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2011 -
2011This branding project for the Access Conference was done in collaboration with Jack Curtis. The primarily technology-based event is the largest librarian conference in Canada and on average attracts upwards of 200 people.
Our concept was based on our tagline "a new generation of ideas" and inspired our lightbulb avatar to represent the diverse collection of minds at this conference. Our avatar could be personalized for each attendee or speaker. We also created a campaign for their...
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2011Find Your Routes was a response to Vancouver's current bike signage. They were designed not as THE solution, but a conversation starter for the city to reimagine the possibilities of an improved bike wayfinding system. For a time when Vancouver is pushing to be "Canada's Greenest City", improving the current bike system and giving it a new face would generate attention for the city. It could help elevate Vancouver's image to be much more bike-friendly.
My design for Find Your Routes...