For this project we were asked to reformat an article about typography. After reading it I created 3 different creative directions to recreate this article into book form. I chose an avant garde, coffee book format, this was to add a hint of campyness and nostalgia to an older body of type. The blue was to represent a more retro feel and the type choices were Mrs.Eaves san seriff and Baskerville to play up the campyness.
Melissa Olsen-Peet
Bio
work
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2012 -
2012For this project we were asked to take apart an article of clothing or other soft product, then we appropriate that pattern and remake it. The pattern taken from the original was altered to recreate an original design.
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2012I was given the Canadian Guide Dogs for the Blind non-profit organization to rebrand. I rethought the image content and meaning and created a new message to represent the brand, "Team work for Life". I replaced the large maple leaf and guidedog team with a simple guide dog head with a handler's hand as the ear. This represents the close working relationship between dog and owner. The colours remained generally the same, slightly changed to update its look. The type choice was Meta, a strong...