Community is at the core of Christianity. Although we live in a world connected by technology, in many areas, it is causing physical distance. SameRoad is an online application that utilizes technology to connect individuals to their local Christian communities, by identifying, informing, and illuminating the beauty of the Christian churches.
Aaron MacDonald
Bio
work
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2013 -
2013Given the task of creating a modular display typeface, I thought of ways in which I could go the opposite of current trends. Observing that one prominent trends was angular modifications to geometric sans serif fonts, I figured that the opposite would be something circular or organic. From this thinking stemmed Olive Display; a friendly, sophisticated modular typeface.
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2012Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.