Spec print campaign

description

Proposed print campaign and rebranding for the Society Promoting Environmental Conservation, a local non-profit group that campaigns on environmental issues. An explicit focus on sustainability in the urban environment would set Spec apart from other, similar groups operating in Vancouver.

The proposed campaign uses Creative Commons-licenced images from local photographers and inexpensive, sustainable printing methods to create an identity that is visually distinct, ethically consistent, and integrated with its community.