Prescription Drug Label Redesign

description

My 4th year senior design project, which aims to re-design the way we handle prescription drug labeling in Canada. 

Inspired by Deborah Adler and her journey to design a new drug container and label as her major thesis project. I decided to set out to do a similar project for use in Canada.

The main redesign focuses on keeping everything low cost and easy for adoption. The design utilizes a similar footprint as the current drug labels being printed, but now there is a heirarchy established through contrast in type weight and size.

All these simple changes combine in a big way to make reading drug labels much simpler and streamlined.

Information where you want it, when you need it.