Clean Before You Cross: Campaign for Vancouver Coastal Health

description

This team project, with Katie Blank and Tia Blunden, for Vancouver Coastal Health, was intended to help boost hand hygiene compliance among hospital staff and visitors alike. The concept for the campaign centers around the idea of implying a physical barrier between the hospital and the outside world implying that the former is clean and the latter... not so much. When people enter the hospital, they cross a blue line that reminds them to “Clean Before You Cross” with sanitization stations close at hand to provide the necessities for compliance. Additional promotional material is used throughout the hospital to maintain the need for hand hygiene using direct language and a bit of wit to remind everyone to clean their hands. Aesthetically our team decided on a clear, minimal, clean visual language, using blue to reference the hospital protocol for colour coding sanitizing dispensers, and creating solutions that could be versatile enough to be used in multiple locations throughout the hospital.