Branding Vancouver

Submitted by Lindsay Hoy on Thu, 2013-04-11 00:36

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Branding Vancouver is a project that involved creating a brand image based on a conceptual theme. The approach taken emphasized diversity, energy, culture, and the westcoast experience -- qualities that epitomize Vancouver. 

A versatile brand was established by creating a logo with 4 different states of formalness -- it could be used on an array of applications from formal documents to festival posters.

 

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