Mediate

description

Mediate is a non-profit organization located in San Francisco. The group’s main activity is to launch the experimental art festival, ‘Soundwave’ biennially in the region. Soundwave Festival shows the different ways of expressing sound, art and music. In my third year design core class (DESN 320), the class had an opportunity to design for their new logo. My concept behind the logo was to emphasize the organization’s goal of looking beyond the surface without limitation. The concept was visually expressed as two infinite symbols were combined to create a bigger infinity loop. The connection between the signs represents both artists and audiences thinking freely to make and experience the work creatively.