Ocean Wise

Submitted by Winnie Chuang on Thu, 2013-04-11 02:34

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The goal of this project was to rebrand a non-profit organization and I was tasked with Ocean Wise, an organization raising awareness towards sustainable seafood, both on the shelf and in restaurants. The existing logo was complex, and unclear on printed menus where it was mostly seen. I not only simplified the logo but givie it a more fresh updated brand, reflecting the freshness of seafood.

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