CEPD 210: Business of Design Practice

How you present yourself to the public can make or break your design practice. Through lecture and discussion, this practical course will introduce strategies and techniques for the profitable marketing of your creative design services. Determining who your clients are, identifying your distinctive qualities as a creative professional, crafting your communications to connect effectively with your potential clients, discovering professional resources, developing a marketing plan and making a winning presentation will be covered. This course is ideal for those involved in design practice or for students just discovering design.