viff
VIFF 2011: Rebranding
images
description
This project was done in 2011 for an advanced typography class. The objective of the project was to create a theoreticall rebranding for that years Vancouver International Film Festival. I focused on a theme of distortion to inform my brand and visual choices. The logo it's self was created by manually augmenting a print out of the logo by shifting it while it was being rescanned into the computer. After several attempts I was left with a wordmark that quickly became the backbone of my rebranding. In the end I applied the brand across a range of deliverables, including: a bus shelter ad, stationary, a post card and business card.
VIFF identity redesign
images
description
Final project for Advanced Typography class. Vancouver International Film Festival identity and collateral design.
