aaron macdonald
SameRoad
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Community is at the core of Christianity. Although we live in a world connected by technology, in many areas, it is causing physical distance. SameRoad is an online application that utilizes technology to connect individuals to their local Christian communities, by identifying, informing, and illuminating the beauty of the Christian churches.
olive display
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Given the task of creating a modular display typeface, I thought of ways in which I could go the opposite of current trends. Observing that one prominent trends was angular modifications to geometric sans serif fonts, I figured that the opposite would be something circular or organic. From this thinking stemmed Olive Display; a friendly, sophisticated modular typeface.
5/13
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This photographic series is a convergence of installation and typography. Each of the five compositions represent a virtue from Benjamin Franklins list of 13 virtues. The objects in the installation symbolically relate to theme of personal growth. Each unique composition is reflective of its virtue, which is communicated through the typography.
concerning the spiritual in indie rock
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I was asked to design a magazine spread for the article Concerning the Spiritual in Indie Rock. After familiarizing myself with its content, I decided it would be more creative, interesting, and appropriate to design a traditional scroll. Both the illustrations and background image/texture is custom made. This was a great lesson in designing for the content.
Aurora Ridge Homes
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Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.
