Communication Design

GenXys Health Care Systems

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This is the branding system created for GenXys Health Care Systems. They are a new company that creates tools and systems for primary care from Vancouver, Canada. Project was in collaboration with Prateeba Perumal, a Communication Designer.
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Buyvr

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Buyvr is a mobile app that encourages Vancouverites to contribute more to their city’s local development by helping them easily find only local businesses and events, benefiting both users and the region.

The goal is to promote the support of local businesses and the idea of “local” itself through the product, which brings great impact to the local economy, community and environment. The project encourages both consumers and businesses to contribute to the growth of Vancouver.

Find out more about this project on http://process.vanhub.sabrinaclydesign.com/

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The Square

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The Square is a mobile application that brings together classmates and instructors through group chat system.

Features include:

  • Users can send messages / voice message / files / share photos.
  • Users can create a group for their class and either school clubs. 
  • Group members can share group events through shared calendar.
  • User can check new school events/news/information instantly.

 

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Not Alone

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Not Alone is a game about social interaction and urban exploration. It seeks to be a truly social gaming experience by transforming the urban landscape into a virtual game world, in which players interact in person in order to play the game. This project is meant to reduce social isolation within cities by gamifying the act of being social - the game rewards social interactivity and encourages random occurances of social interaction. This gameplay based on social interactivity is framed within a virtual game world that uses real life locations in the city to provide objectives for players to complete together, and provide incentive for players to explore their city.

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HUG - Modular Typeface

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Modular type project. 

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Type Journals

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Self-directed project for fun: graphic / type daily journals on a 8in x 8in space.

For more, please visit: jieunjanelee.com.

 

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Modular Typefaces

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"bites" and "tooth" are both modular typefaces.

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Quickdraw Animation Society Re-Brand

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For this project I re-branded the Quickdraw Animation Society, the brand messaging was 'set your story in motion.' The flipping pages in the 'Q' represent traditional animation, as well as story telling. As for colors I wanted to go with a bright color pallette to appeal more to their youthful audience. Lastly, I created a letterhead, business cards, compliment cards, and an envelope acording to the brand aesthetic.

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A Fine Specimen

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This publication is a series of type specimens that reflect the historical context in which they were produced, while infusing a personal perspective and style onto each. 

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Body Talk

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Body Talk is a collaboration grad project between myself and a fellow communication design student, Andrea Husky. Both from personal experience and from talking to our peers over the years that Vancouver has a bit of a sociability problem. Through initial secondary research our suspicions turned out to be true and we discovered that Vancouver is perceived as a cold and unfriendly city, both by locals and outsiders. This made us sad so we set out to find a way to approach this situation.

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