research
Chemical Mama
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Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.
The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.
Body Talk
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Body Talk is a collaboration grad project between myself and a fellow communication design student, Andrea Husky. Both from personal experience and from talking to our peers over the years that Vancouver has a bit of a sociability problem. Through initial secondary research our suspicions turned out to be true and we discovered that Vancouver is perceived as a cold and unfriendly city, both by locals and outsiders. This made us sad so we set out to find a way to approach this situation.
Current 03 - Digital Version
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This is the third issue of Current, the design research journal of Emily Carr University of Art + Design. I worked on the digital version designed for the ipad with fellow student Kieran Wallace.
Current 03 can be downloaded at:
http://itunes.apple.com/ca/app/current-03/id529301210?mt=8
Rogue Boats
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Guerilla marketing campaign designed to improve PFD wearership. Recommended medium was some sort of social-media approach, to meet the target audience of 18-35 year olds. After a lot of research, we decided our campaign would reach more boaters as an installation in the ocean than on the internet.
Reflexive Research > "In Between Art and Learning"
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Introduction to Doctoral Research Project (January, 2011)
Related research and writing here >
Cordova: Research Project on Coffee Cup
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It is a little known fact that the first extra-american expansion that Starbucks made was into Vancouver where the company set up a small shop inside Waterfront Station which happens to stand on the base of Granville and Cordova Streets. Vancouver boasts a voraciousness for coffee matched only by its neighbors in Seattle. Reverence for this humble bean is definitely a west coast thing.
The Peacock Report: Interview Types.
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A redesign of "The Peacock Report: Interview Types" looks at the challenges of the unexpected in intervewing. By combing useful text and obsure collages, "The Peacock Report" becomes much more than a reference dilving unto the realm of the uncounsious and the unknown.
Design Research Initiative: Pulse Energy
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I collaborated with one of Pulse's interaction designers to design a research protocol and framework that could be applied to the diverse client base using the energy management software. We focused on a key client to test the concept in order to gain insight into user experience. From these outcomes, the Pulse team can now replicate the process, which will aid in designing solutions that account for the human and technical impacts of developments in the software.
