branding

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Community is at the core of Christianity. Although we live in a world connected by technology, in many areas, it is causing physical distance. SameRoad is an online application that utilizes technology to connect individuals to their local Christian communities, by identifying, informing, and illuminating the beauty of the Christian churches.

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Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.

The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.

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My area of interest for this project is urban agriculture. This year, I found an interest in gardening and started my own. I got a real satisfaction watching my produces grow. I noticed that community gardens are becoming more and more popular due to the high density of the city and the high cost of living. In my research, I found out that in 2006, the Vancouver City Council issued a challenge to establish more food producing gardens. At that time, the challenge was to have 2010 garden plots by 2010 Olympic. Not only was this challenge met, but also at the beginning of 2010, the expectation was exceeded. Vancouver next challenge is to build 5000 plots by 2020 as part of its strategy to become the world’s greenest city.

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“Entrepreneurship at Emily Carr” is a project that focused in developing the necessary resources to promote entrepreneurial practices at Emily Carr University. The goal of the project was to provide students with the necessary learning tools, as well as a supportive environment, that motivated students to create their own businesses.

 Based on primary and secondary research, an Entrepreneurship Club was to be developed as well as a website that supported the club. At the Entrepreneurship Club, students were to received personal guidance and resources, while the website focused in providing general insight and information about entrepreneurial practices in careers relevant to Emily Carr students.

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This project was done in 2011 for an advanced typography class. The objective of the project was to create a theoreticall rebranding for that years Vancouver International Film Festival. I focused on a theme of distortion to inform my brand and visual choices. The logo it's self was created by manually augmenting a print out of the logo by shifting it while it was being rescanned into the computer. After several attempts I was left with a wordmark that quickly became the backbone of my rebranding. In the end I applied the brand across a range of deliverables, including: a bus shelter ad, stationary, a post card and business card. 

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Glassy Vancouver was a third year typography project to brand the City of Vancouver. The assignment parameters involved creating a logo and using it on various print and online outlets. A branding book was also created to provide guidelines for appropriate logo usage.

The logo was inspired by the book “City of Glass” by Douglas Coupland. It is meant to emulate the look of the city as well as represent the many facets and diversity that is Vancouver. 

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Mediate Art Group is a non-profit corporation founded in 1998 by Allan So dedicated to the production of innovative products, exhibitions and live events that showcase established and emerging artists in the San Francisco area.

The project consisted in creating a brand identity for the organization that successfully represented the innovative, creative, and diverse qualities of the company.

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Content, Planning, Poster Design, Site Design, Video & Photography January, 2012 |  http://designwisdom.ca
 In the spring of 2012 I worked with GreySky Thinking to put on a speakers event for students and new designers to hear professionals in the industry share their stories and advice around the transition from design school and how they got to where they are now. Presentations were followed by an audience participatory design jam with the firms around how to better connect ECUAD Design students to industry in Vancouver.

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Branding Vancouver is a project that involved creating a brand image based on a conceptual theme. The approach taken emphasized diversity, energy, culture, and the westcoast experience -- qualities that epitomize Vancouver. 

A versatile brand was established by creating a logo with 4 different states of formalness -- it could be used on an array of applications from formal documents to festival posters.

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Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.