branding

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This is the branding system created for GenXys Health Care Systems. They are a new company that creates tools and systems for primary care from Vancouver, Canada. Project was in collaboration with Prateeba Perumal, a Communication Designer.

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Granville Island is a cultural ecosystem that houses commercial, industrial, and habitual spaces. For this project we were asked to rethink this cultural ecosystem or system that has been branded and imbedded within the island’s identity. “How can we redefine Granville Island in a way that was personal, interpersonal or broadly cultural?”   The goal was to create a new identity for Granville Island that will transform its current cultural standing with an investigation of its previously stapled one.

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Kolding Ecosystems was designed during the two-week, by-invitation only DesignCamp2013 at the Design School of Kolding in Denmark. Sixty students from around the world were partnered with Danish companies to work on current issues.

In order to communicate the value and importance of the civic service that Kolding Waste Water provides, we redefined the company's service streams and changed the company's name to kolding okosystemer (kolding ecosystems) as part of a corporate identity rebrand to reflect the fact that the company is in the business of living systems: recycling water and organic materials for the protection of public health and the environment. Waste water is the material they work with, not what they do.

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4th year typographic rebranding project.

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Community is at the core of Christianity. Although we live in a world connected by technology, in many areas, it is causing physical distance. SameRoad is an online application that utilizes technology to connect individuals to their local Christian communities, by identifying, informing, and illuminating the beauty of the Christian churches.

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Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.

The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.

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My area of interest for this project is urban agriculture. This year, I found an interest in gardening and started my own. I got a real satisfaction watching my produces grow. I noticed that community gardens are becoming more and more popular due to the high density of the city and the high cost of living. In my research, I found out that in 2006, the Vancouver City Council issued a challenge to establish more food producing gardens. At that time, the challenge was to have 2010 garden plots by 2010 Olympic. Not only was this challenge met, but also at the beginning of 2010, the expectation was exceeded. Vancouver next challenge is to build 5000 plots by 2020 as part of its strategy to become the world’s greenest city.

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“Entrepreneurship at Emily Carr” is a project that focused in developing the necessary resources to promote entrepreneurial practices at Emily Carr University. The goal of the project was to provide students with the necessary learning tools, as well as a supportive environment, that motivated students to create their own businesses.

 Based on primary and secondary research, an Entrepreneurship Club was to be developed as well as a website that supported the club. At the Entrepreneurship Club, students were to received personal guidance and resources, while the website focused in providing general insight and information about entrepreneurial practices in careers relevant to Emily Carr students.

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This project was done in 2011 for an advanced typography class. The objective of the project was to create a theoreticall rebranding for that years Vancouver International Film Festival. I focused on a theme of distortion to inform my brand and visual choices. The logo it's self was created by manually augmenting a print out of the logo by shifting it while it was being rescanned into the computer. After several attempts I was left with a wordmark that quickly became the backbone of my rebranding. In the end I applied the brand across a range of deliverables, including: a bus shelter ad, stationary, a post card and business card.