branding

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This book design incorporates a modern twist on the old classic using an unconventional size of 12 x 16. vellum paper was also used to illustrate the self reflection of the hunger artist. Vellum paper also created a great composition when layering type on different pages.

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An installation to transform the retail space of the lululemon lab in Vancouver. Polyhedras are representing designers coming together to connect ideas with the community of Vancouver. The Simple black lines and shapes were put throughout the retail space of the store as well as on the window. In combination takeways for the guests of the store were also printed and put on display.

This installation was a group collaboration of Thrice. Neil McMillan | Katherine Pihl | Nicola Fuller

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Ocean Alliance was a complete re design for this non for profit organization including new logo and brand messaging. This also included a brand guide for the organization to ensure that their messaging would always be on brand.

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This fourth year graduation project began with the realization that time was in control of our lives. In collaboration with Nicola Fuller, we became aware of our fears of wasting time, of running late, and of being unproductive and began to realize that time was in control of our lives. We found that society was dominated by the desire for speed in all areas of life. Food, fashion, travel, exercise, and so much more were all being experienced far too quickly. We began envisioning a world where the rhythms of life were slow, harmonious and provided them better opportunities for happiness.

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ABC is an education tool for teachers in British Columbia to teach youth in grades 4/5 about natural disasters in our region. The system that exists is extremely outdated and now more than ever we are seeing natural disasters. Locally here in BC we see thousands of wildfires each and every year. The only thing that is indicated to us how in risk we are is a meter system that can be changed on road sides and parks. There is one form of practice in school systems currently and that is earthquake drills and fire drills, however there is no explanations as to why we practice these things.

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This project is a digital promotional campaign for corelam that spans across a number of channels. The project brief was given by Christian Blyt about his company’s product Corelam which is a multi-use corrugated veneer plywood panel product and I designed promotional plan to help the company promote and sell their product. This included a rebranded product, website and social media channels. This consistent strategic and visual strategy helped to unify the brand after completing research based on inquiry areas from the target audience, product space and context.

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For this project I re-branded the Quickdraw Animation Society, the brand messaging was 'set your story in motion.' The flipping pages in the 'Q' represent traditional animation, as well as story telling. As for colors I wanted to go with a bright color pallette to appeal more to their youthful audience. Lastly, I created a letterhead, business cards, compliment cards, and an envelope acording to the brand aesthetic.

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This project is a conceptual re-branding for city of Vancouver. The theme is four seasons, which is illustrated by using elements from cherry blossom, crocus, maple, and hemlock.

The project aims to bring unique vividness with various colors to Vancouver, in order to give a fresh look to the visitors.

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Word on the Street Festival is held annual in major cities of Canada, celebrating literature and gathering enthusiasts every year. This fictitious identity plays on the idea of duality between the fun and imagination of stories, as well as the acknowledgement of history and depth behind novels and books. 

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The Vancouver International Film Festival (VIFF) currently has an established identity. HHow can the identity and branding of a film festival be re-conceptualized in terms of deviating from traditional aesthetics and signifiers that connote a straight forward presence of the film industry?

Although this project did not have any real practical application or implementation it does not mean the approach was not validated. On the contrary it proved a solid excersize in branding a film festival identity.