branding

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In the Spring Semester of a Third Year Design Core class, I was given the opportunity to work on a rebranding campaign for the Canadian Association of Fine Arts Deans. This project posed the challenges of repositioning an important and influencial group while accomplishing a contemporary and Canadian aesthetic.

The final iteration was a mark that represented the leadership and visionary aspects of the Deans. I also chose to use a colour scheme that was contemporary and divergent of the typical Canadian colour palettes. 

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The Nest
Mali Thai Re-Design

Re-design and Re-branding/identity for a local Vancouver restaurant. Mali Thai is an authentic Thai restaurant serving fresh delicious food for reasonable prices. Usinge the key words: Wholesome, Refreshing, Authentic, and Nourishment I wanted  to convey the fresh food and friendly and intimate atmosphere of this family-run restaurant.

Deliverables Included: logo/wordmark, business card, take-out packaging.

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Proposed print campaign and rebranding for the Society Promoting Environmental Conservation, a local non-profit group that campaigns on environmental issues. An explicit focus on sustainability in the urban environment would set Spec apart from other, similar groups operating in Vancouver.

The proposed campaign uses Creative Commons-licenced images from local photographers and inexpensive, sustainable printing methods to create an identity that is visually distinct, ethically consistent, and integrated with its community.

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The Canadian Association of Fine Arts Deans asked the Emily Carr University 3rd Year Communication Design students to come up with concept redesigns for their outdated brand. This is a fresh and modern approach to express the creativity and professionalism I wish to associate with the Fine Arts Deans' association.

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A brand for an art show featuring the works of students who had recently completed student exchange programs. A concept for branding was created in collaboration with Nicole Pizarro and Yuriy Rzhemovskiy. Photos were collected from participants from their exchanges, and placed into 3/4 squares, representing the unfinished feeling of an exchange student. Each image is captioned with the location of each photograph, and each shape is oriented on a virtual compass to point from Vancouver to that location. The final concept featured invitations, screen-printed and digitally printed posters, exhibition design and motion graphics.

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During my 3rd year at Emily Carr I completed a co-op with Contemporary International, the firm hired by VANOC at the 2010 Games for Event Services and Securtiy. Working as the sole designer with the art director, we created a brand identity and visual set including: environmental graphics, extensive printed materials, advertising campaigns and way-finding systems.

Project Director: Todd Severson Art Director: Peter Winnett 

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This was a first semester 3rd year Core Studio project. The goal was to create a redesign for a restaurant that exists in Vancouver, BC. The choice was ours as to which restaurant to focus on and in my search I discovered HAVE Cafe. 

This cafe is both a charity and training institute on the Downtown East-side of Vancouver. From a re-brand perspective the challenge came in addressing all of the facets of this entity within its brand.

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The Canadian Association of Fine Arts Deans approached our class re-design their existing website. By conducting a design audit, a new identity was developed to better reflect the lobbyist nature of the organization. The identity, consisting of a wordmark and logotype, was then applied to several pieces of collateral. Also, a mock-up of a website was proposed - one that addressed CAFAD's need for internal communication by introducing a private members' forum section.

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'wedding101' is a wedding preparation magazine. It is a how-to-guide on planning the perfect wedding. Photos featured are property of Kelly Jill (http://www.kellyjill.com)

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A redesign of a local dessert restaurant name Cheesecake. Etc. The objective is simple, to visualize the romantic and intimate atmosphere in the restaurant.