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Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.

The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.

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The very 1st issue of ECU CURRENT design journal, we started everything from scratch.

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During my exchange semester at WdKA, our core design project was to research the effects of the art and culture financial cutbacks in the Netherlands. In response to the crisis, I decided to research on the idea of open source design.
As a result of my research of various case studies, I decided to create a series of publication designed to educate the audience the success of open source design and how it may be effective in times of financial cutbacks.

Featured in the Exchange Show 2012

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Current is a multi-platform design journal that showcases creative, practice-based and applied research. It functions as a site for design researchers, academics, students, professional designers, entrepreneurs, and the business community to reflect on contemporary design thinking—products and processes. I was involved as a co-art director with Alanna Munro and oversaw the work of designers and photographers on the team.

52 pages, 8.5x11in

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This is a conceptual book for Emily Carr University's design blog–Design Degree. Using "layering" as a theme, the book includes a variety of layering methods such as using transparency paper, layering type over type, and type over an image.

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Dear Internet, is comprised of an interactive e-book and website that looks at internet culture and story. This project began with an interest and curiosity into people’s experiences online. Dear Internet aims to share stories that are online in nature and evoke a sense of nostalgia through the project’s aesthetic and content.

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The Bamboo Cutter & The Moon Child is a book retelling a traditional Japanese folktale through expressive typography. With only using type to express emotion and meaning, the design of the book mimics the elegant, and soft tone of the story.

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Current 03 is the third edition of Emily Carr University of Art + Design’s Current Design Research Journal. It is a multi platform design journal that showcases creative, practice-based and applied research. For this 52 page publication, I worked along side a team of 12 designers. My role as a photgrapher was to create photographs to be used for the print and interactive publication and as a print designer was to produce conceptual spreads/layouts.

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Evolve is a type specimen book about three eras of typographic specimens. These three type specimen spreads demonstrate the use of type and layout that reflected upon a specific time period that the typeface orginates from. This project showcases the various eras of typographic styles and composition that ranged from the baroque, industrial and neohumanist eras that features Janson, Clarendon and Scala Sans.

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This project conceptualizes the Makeup Makeovers Beauty Bible by Robert Jones in the form of an ehanced ebook to to interact with the user for a customized makeup experience. This ebook is for an audience interested in learning about cosmetics and its techniques and applications. I reconceptualized this book to integrate features for the viewer to incorporate their beauty profile and cosmetics in their possession. Also, the reading experience is customized to cater to the reader’s preferences, unique beauty features and they can share looks, reviews or tips on social platforms too.