website

description

Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.

The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.

description

“Entrepreneurship at Emily Carr” is a project that focused in developing the necessary resources to promote entrepreneurial practices at Emily Carr University. The goal of the project was to provide students with the necessary learning tools, as well as a supportive environment, that motivated students to create their own businesses.

 Based on primary and secondary research, an Entrepreneurship Club was to be developed as well as a website that supported the club. At the Entrepreneurship Club, students were to received personal guidance and resources, while the website focused in providing general insight and information about entrepreneurial practices in careers relevant to Emily Carr students.

description

education + design + interaction + technology

description

Textile waste is currently the third largest contributor to the solid waste stream in Vancouver, amounting to more than 33,600 tonnes a year. In addition, most textiles that are thrown out still have a usable life—which indicates that there is a strong need to shift our thinking to accommodate the sustainable use of textiles in our daily lives.

description

Branding Vancouver is a project that involved creating a brand image based on a conceptual theme. The approach taken emphasized diversity, energy, culture, and the westcoast experience -- qualities that epitomize Vancouver. 

A versatile brand was established by creating a logo with 4 different states of formalness -- it could be used on an array of applications from formal documents to festival posters.

description

Local Interactive Trails is a website and systems design that encourages users to create and share their own urban walking experiences. Once a route is uploaded on the LIT website, the creator puts up queues in the form of stickers for both directional instructions and observational instructions. The system encourages users to explore and share their findings without using a mobile device once outside. Local Interactive Trails empowers pedestrians to reclaim public space and share their findings with other urban explorers.

description

This fourth year graduation project began with the realization that time was in control of our lives. In collaboration with Nicola Fuller, we became aware of our fears of wasting time, of running late, and of being unproductive and began to realize that time was in control of our lives. We found that society was dominated by the desire for speed in all areas of life. Food, fashion, travel, exercise, and so much more were all being experienced far too quickly. We began envisioning a world where the rhythms of life were slow, harmonious and provided them better opportunities for happiness.

description

This project is a digital promotional campaign for corelam that spans across a number of channels. The project brief was given by Christian Blyt about his company’s product Corelam which is a multi-use corrugated veneer plywood panel product and I designed promotional plan to help the company promote and sell their product. This included a rebranded product, website and social media channels. This consistent strategic and visual strategy helped to unify the brand after completing research based on inquiry areas from the target audience, product space and context.

description

This project is an interactive infographic that displays the use of social media in Canada. It highlights differences and illustrates the value of survey research to help marketers understand social media. The data was provided by Vision Critical.

This is collaborative digital piece designed with Cody Jones and Sam Jiang.

You can find the project at: http://mediumjones.com/projects/canada/

description

During the fall semester of 2011, I embarked on a "undergraduate" project for the term that aimed to create a communicative support system for online gamers. Gamers are currently hindered with communications across platforms and gaming mediums (consoles, pc, smart phone, etc.). As each developer, producer, etc. attempts to build their own community they seemingly forget that the gaming community does not retain to one console or game. Hence, as gamers move around and change games much of the communication is lost between friends that are made. In order to allow these relationships to continue, a medium was conceived to bridge this gap. Many gamers that continue to communicate build relationships that last months if not years. This is a rising trend I aimed to aid with my project.