EMD: color theory
course outline
Syllabus
WEEKS 1,2 + 3 Unit I: Subjective Color (Color Management)Session 1: Introduction to Color for Design & Media
Session 2: Personal Color management
Session 3: Color identity - Project 01 presentations
WEEKS 4, 5 + 6
Unit II: Color Theories (Subtractive)
Session 4: Color Basics: Subtractive Color (Pigment Theory)
Session 5: Color in Print / Communication
Session 6: Color Compositional Schemes - Project 02 presentations
WEEKS 7, 8 + 9
Unit III: Color and Context (3D Color Theory)
Session 7: Color Basics: 3D Color
Session 8: Color and visibility / Symbolic Color
Session 9: Color in space - Project 03 presentations
WEEK 10, 11 + 12
Unit IV: Color Applications & New Media (Additive)
Session 10: Color Basics: Additive Color Theory (Web)
Session 11: Color in motion, The Psychology of Color (interactions)
Session 12: Web based Color - Project 04 presentations
RESEARCH PROJECT
Sessions when we don't present the Projects will be dedicated to presentations of extra assignment.
Students will be given app. 10 minutes to present & discuss their favorite “color in action”.
Students are asked to study and present the origin and use of a particular color in environmental design (physical and/or virtual) or the use of color by a particular designer. Students will focus in detail on one color and present findings.
EXPLORE: Historical color http://www.colormatters.com/archcolmatters.html
Inspiration:
Find your preferred color in design (either good or bad example)
Expand information concerning your color and its history
Compare your choice of color with another similar or opposite example
Explore how your color is connected with other design aspects (lifestyle, customs and habits)
WRITE
Based on your findings prepare a one-page essay to support your presentation.
PROJECT PRESENTATION
You have approximately ten minutes to give a lecture. Please be free to bring all relevant and supporting materials to help you in conveying your message/concept. You may use variety of media and techniques to present your color choice.
Be ready to answer questions and extend discussion if necessary.
Sessions when we don't present the Projects will be dedicated to presentations of extra assignment.
Students will be given app. 10 minutes to present & discuss their favorite “color in action”.
Students are asked to study and present the origin and use of a particular color in environmental design (physical and/or virtual) or the use of color by a particular designer. Students will focus in detail on one color and present findings.
EXPLORE: Historical color http://www.colormatters.com/archcolmatters.html
Inspiration:
Find your preferred color in design (either good or bad example)
Expand information concerning your color and its history
Compare your choice of color with another similar or opposite example
Explore how your color is connected with other design aspects (lifestyle, customs and habits)
WRITE
Based on your findings prepare a one-page essay to support your presentation.
PROJECT PRESENTATION
You have approximately ten minutes to give a lecture. Please be free to bring all relevant and supporting materials to help you in conveying your message/concept. You may use variety of media and techniques to present your color choice.
Be ready to answer questions and extend discussion if necessary.
.