EMD: color theory
please visit extras for projects help + tipsPROJECT 01: Calendar (Color Management)
Apply your “personal color theory” to illustrate your monthly activities:
1. Map your entire month, including all considered activities
2. Define visual format of your monthly calendar (circular, grid, tree structure)
3. Describe duration and importance of each event & activity using the personal color scheme
4. Illustrate calendar using your design scheme (include elements of significance, duration, priority)
Color Identity: DESIGN PROCESS & RESEARCH
• In the medium of your choice, make a grid of the colors you are wearing
• Make a "personal color wheel" with a minimum of six divisions. Use only your favorite colors. Make another color wheel using only colors you hate.
• Do a color chart that accurately renders the range of colors and color relationships found in your place. Refinement: render your color chart so that the relative proportion of various colors is accurately depicted.
PROJECT PRESENTATION:
Please bring the evidence of the design process: your personal color wheel, all color-codes related to specific occurrence. Sketches or brainstorm of design proposals, relevant research documentation (photos, samples, color swathes)
Project 02: ZINE on Color Theory - Color Compositional Schemes
This TEAM project is designed to help students in understanding and exploring subtractive color theory using a strategy of the newsletter or “zine”. Students will present their findings in the form of the printed or hand-made issue.
DESIGN PROCESS:
1. Divide duties and responsibilities with your teammates
2. Conduct the research & Collect the evidence on some aspect of the subtractive color theory
3. Suggested task: Construct a 12-step color wheel made out of your favorite materials (or paint the "pie slices" with gouache or acrylic paint). On the same panel, include a nine or ten step value scale, a tint/shade scale, and a "neutral" scale (mixed complements).
4. Find a literary source—a short story, a poem, the lyrics to a song—that refers to color in some way. Link image (photo) to a written description in ways that heighten your appreciation of the text.
5. Compose your findings into a “ZINE” or newsletter
6. Find interesting text(s) on the topic of the color theory (poem, web, print, book)
7. Collect (take) photos of relevant color examples in the environment
8. Compose your ZINE using images & text
9. You may use various production techniques such as print, collage, painting & drawing etc…
PROJECT PRESENTATION:
Please bring and include the evidence of the research & design process in your presentation:
• Show to fellow students the way you compose the layout, collected materials, including the rejected design proposals
• Bring all sketches, thumbnails, supporting documentation (photos, samples, color swathes)
• List text resources and other references (web, books, etc)
• Bring other resources you collected for this assignment and describe the design process in details
Project 03: Color in space
This project is designed to introduce students to use of the spatial color theories and color applications in the “real life” conditions (corporate identity, presentations, advertising). Students will explore aspects of visibility, mapping, network, and propulsion in the conditions of cultural & commercial environments. They will research the effectiveness of data visualization and concepts of size, hierarchy and dominance, together with clarity of visual communications. Their findings will become a 3D-spatial multimedia presentation of corporate identity.
DESIGN PROCESS:
Students will choose (or invent) a company/organization (creative, culture, sport, commerce) and design a color-based presentation for company promotion.
1. Brainstorm what kind of company/organization you will be inspired and interested to promote
2. Collect data for your “promotional campaign” (ideology, trend)
3. Design basic visual (corporate) ID package with a particular focus on color
4. Plan the promotion strategy and choose adequate presentation media (print, screen, space)
5. Include several media and consider the presentation space (light, access, duration, focus)
PROJECT PRESENTATION:
Please use the “real life” setting to present your project. Be ready to perform the role of the company “representative” and communicate to the “audience”. Test your presentation strategies before the event. Prepare the backup plan in case something goes wrong with digital/multimedia aspect of your project.
Project 04: Web Color (animation & interaction)
In this project students will explore and employ the light color theory (additive) for computer screen. This project is intended to bring into play all class topics, and to apply course outcomes into a web-based motion-graphics composition. Students will use the knowledge and skills acquired from other courses during the semester (image manipulation, animation, interface, interactivity) and design a website INTRO.
DESIGN PROCESS:
Make an extensive research on Flash animations (with a focus on the website’s “intro”) and on the concept of interactivity between colors in motion:
Sketch and brainstorm your animation using collage and mixed techniques
Produce animated or interactive “website intro” using following parameters:
• Make color selection based on a web-safe color palette
• Design motion elements & composition corresponding to a website objectives
• Animation or interaction should reflect the website’s “browsing concept”
PRESENTATIONS:
This project will be computer-based and will be viewed directly on the computer screen (or projected via digital projector)
RESEARCH PROJECT
Sessions when we don't present the Projects will be dedicated to presentations of extra assignment.
Students will be given app. 10 minutes to present & discuss their favorite “color in action”.
Students are asked to study and present the origin and use of a particular color in environmental design (physical and/or virtual) or the use of color by a particular designer. Students will focus in detail on one color and present findings.
EXPLORE: Historical color http://www.colormatters.com/archcolmatters.html
Inspiration:
Find your preferred color in design (either good or bad example)
Expand information concerning your color and its history
Compare your choice of color with another similar or opposite example
Explore how your color is connected with other design aspects (lifestyle, customs and habits)
WRITE
Based on your findings prepare a one-page essay to support your presentation.
PROJECT PRESENTATION
You have approximately ten minutes to give a lecture. Please be free to bring all relevant and supporting materials to help you in conveying your message/concept. You may use variety of media and techniques to present your color choice.
Be ready to answer questions and extend discussion if necessary.
Sessions when we don't present the Projects will be dedicated to presentations of extra assignment.
Students will be given app. 10 minutes to present & discuss their favorite “color in action”.
Students are asked to study and present the origin and use of a particular color in environmental design (physical and/or virtual) or the use of color by a particular designer. Students will focus in detail on one color and present findings.
EXPLORE: Historical color http://www.colormatters.com/archcolmatters.html
Inspiration:
Find your preferred color in design (either good or bad example)
Expand information concerning your color and its history
Compare your choice of color with another similar or opposite example
Explore how your color is connected with other design aspects (lifestyle, customs and habits)
WRITE
Based on your findings prepare a one-page essay to support your presentation.
PROJECT PRESENTATION
You have approximately ten minutes to give a lecture. Please be free to bring all relevant and supporting materials to help you in conveying your message/concept. You may use variety of media and techniques to present your color choice.
Be ready to answer questions and extend discussion if necessary.
.