Logo Files

The logo, and its various iterations, must be used as provided by Emily Carr’s Communications Office with no changes. This includes changes in the colour, proportion or design. The logo may not be skewed, morphed or otherwise distorted in perspective or appearance.

The logo must not be incorporated as part of, or in close proximity to another company’s name, logo, design, slogan or other trademarks. 

When placing a logo it is important to consider legibility and contrast. Though preferably placed on solid white, contextual and layout requirements often necessitate logo placement on a background image or colour.

In these cases the Emily Carr logos should not be placed over a busy background or background of equal colour value. Images should be selected with consideration for typographic clear space wherever possible.

Monochrome (greyscale) versions of the logos and single colour wordmarks are intended for instances where the full colour logos will not suffice.  

Downloads are at the bottom of this page.

Download the Complete Graphic Standards Manual

Primary Logo

The primary logo is intended as the official logo and should be used for the majority of applications.  

Minimum Reproduction Size 

When scaling the logo, a minimum size must be adhered to so that legibility is retained. 

Do not reproduce the logo so the width is less than 1 in. or 26mm. In digital applications, the logo should not be reproduced smaller than 120px in width. 


Clear Space 

Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction. 

As a rule, maintain an exclusion zone that is the same distance as the height of two of the E’s in “Emily”. 




Monochrome Versions 

The Dark Monochrome logo is intended for use in single colour printing, over light photographic backgrounds and similar instances where full colour logos will not suffice. 

The Light Monochrome logo is intended for use in single colour printing, over dark photographic backgrounds / blocks of solid black and similar instances where the full colour logos will not suffice. 

The monochrome logos should not be used over blocks of colour. 





Single Colour Wordmark 

The primary logo is the preferred way to represent our brand, however, sometimes it’s not feasible to use the primary, secondary or monochrome logos due to contextual requirements or size restrictions. 

The single colour wordmarks are intended for use over photography/blocks of colour, where space is highly limited and similar instances where the full colour and monochrome logos will not suffice 


Minimum Reproduction Size (Full stacked wordmark)

When scaling the wordmarks, a minimum size must be adhered to so that legibility is retained.

Do not reproduce the Full Stacked Emily Carr University of Art + Design wordmark so the width is less than 5/8 in. or 16mm. In digital applications, it should not be reproduced less than 70px in width. 

Clear Space (full stacked wordmark)

Make sure that text or other design elements do not encroach upon the wordmarks. The marked space should always be given to let the logo ‘breathe’, free from distraction. As a rule, maintain an exclusion zone that is the same distance as the height of the “E” in “Emily”. 

Minimum Reproduction Size (Half stacked wordmark)

When scaling the wordmarks, a minimum size must be adhered to so that legibility is retained.

Do not reproduce the Half Stacked Emily Carr University of Art + Design wordmark so the width is less than 1 1/8in. or 28mm. In digital applications it should not be reproduced less than 140px in width. 



Clear Space

Make sure that text or other design elements do not encroach upon the wordmarks. The marked space should always be given to let the logo ‘breathe’, free from distraction. As a rule, maintain an exclusion zone that is the same distance as the height of the “E” in “Emily”. 


Downloads


Emily Carr University of Art + Design Logo Lockup

1. COLOUR LOGO FOR PRINT ON COATED PAPER


2. COLOUR LOGO FOR PRINT ON UNCOATED PAPER


3. COLOUR LOGO FOR WEB/DIGITAL


4. ONE COLOUR LOGO


EMILY CARR UNIVERSITY OF ART + DESIGN WORDMARK

1. FULL STACK WORDMARK ON COATED PAPER


2. FULL STACK WORDMARK ON UNCOATED PAPER


3. FULL STACK WORDMARK GREYSCALE


4. FULL STACK WORDMARK FOR WEB/DIGITAL


5. HALF STACKED WORDMARK ON COATED PAPER


6. HALF STACK WORDMARK ON UNCOATED PAPER


7. HALF STACK WORDMARK GREYSCALE


8. HALF STACK WORDMARK FOR WEB/DIGITAL