Use these guidelines when selecting photos for print or web applications, or for giving direction to a photographer who is working for you.
Keyword Characteristics of Photos
- Strong focal point
Avoid stock photography.
Capture the essence of places, scenarios and individuals honestly and authentically.
Use colour or black and white photos as appropriate.
Do not retouch student work; keep it true to life.
Have a clear focal point with quiet surroundings and minimal backgrounds.
Use full-bleed images in moderation and only where emphasis is needed.
Obtain signed permission and photo releases for all artwork and people.
Keep it real, authentic and candid. Avoid staged or stylized shots.
Make the subject the obvious focal point.
Reflect the ethnic and cultural diversity of our students, faculty and staff.
Obtain signed photo releases.
Use cropping to maintain a strong focal point.
Keep lighting natural-looking.
Minimize clutter, unless it is integral to the subject matter or part of a featured artwork.
Allow for areas of clear space (low contrast, flat colours) where type can live.