Intro to Web Analytics (CEDA 710)

Course Details

In this course students learn how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns. This course is offered online by OCADU Continuing Studies. (OCADU course number CSDM-N152) It is delivered through a series of pre-recorded tutorials and related assignments which students may complete at their own pace via Canvas, a Learning Management System. While there are no scheduled class meeting times, the instructor is available throughout the course for questions and discussions. Students must register through ECUAD to complete the UX/UI Associate Certificate program.

Course Format

This course is offered online (asynchronous).

Instructional Hours: 18 hours

Terms Offered

This course is typically offered during the following terms:

(Subject to change)

Fall | September to December

Spring | January to March

Summer | April to August

Pre-requisites

Programs this course applies to

Tuition + Materials

Tuition is $445.00. Download your detailed materials list before your first class.

Questions?

Find answers to the most frequently asked questions on our Registration Policies page.

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