Introductory Web Analytics (CEDA 710)
In this course students learn how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns. This course is offered online by OCADU Continuing Studies. (OCADU course number CSDM-N152) It is delivered through a series of pre-recorded tutorials and related assignments which students may complete at their own pace via Canvas, a Learning Management System. While there are no scheduled class meeting times, the instructor is available throughout the course for questions and discussions. Students must register through ECUAD to complete the UX/UI Associate Certificate program.
This course is offered online (asynchronous).
Instructional Hours: 18 hours
This course is typically offered during the following terms:
(Subject to change)
Fall | September to December
Spring | January to March
Summer | April to August
- CEDA 100 Introductory Web Design is required
- Or equivalent experience.
Programs this course applies to
Tuition + Materials
Tuition is $475.00. Download your detailed materials list before your first class.
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