Impression was created to give young designers insights into how to stand out and keep their signature. Information for the book was collected from 19 design companies over four different continents. The five major themes of the book are: Know Who You Are Talking to, Perfect a Craft, Specialize, Collaborate, and Be You. The designers showcased are: Stereotype Design, New York; Lo Siento, Barcelona; Newlyn, London; Deutsche & Japaner, Mannheim; Lance Wyman, New York; and Pirtle Design,...
Yumi Simonson
Bio
work
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2013
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2013
Process work for Impression.
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2012
In this project I was required to rebrand Vancouver’s Doxa Documentary Film Festival. The new identity reflects the many countries (over 24), cultures and languages represented at the festival through the use of Non-English letters and symbols to make up a wordmark.