CAFAD Communication Audit and Identity re-design

description

The Canadian Association of Fine Arts Deans approached our class re-design their existing website. By conducting a design audit, a new identity was developed to better reflect the lobbyist nature of the organization. The identity, consisting of a wordmark and logotype, was then applied to several pieces of collateral. Also, a mock-up of a website was proposed - one that addressed CAFAD's need for internal communication by introducing a private members' forum section.