There is a wide range of multimedia easily accessible to us through current mobile technology. Using these tools, this project aims to create a version of the family cookbook on a platform that will survive our transition into the digital record-keeping age.
The goal of this project was to rebrand a non-profit organization and I was tasked with Ocean Wise, an organization raising awareness towards sustainable seafood, both on the shelf and in restaurants. The existing logo was complex, and unclear on printed menus where it was mostly seen. I not only simplified the logo but givie it a more fresh updated brand, reflecting the freshness of seafood.
"Ice" was a piece done in collaboration with up-and-coming fashion designer, Sharon Chuang, and make-up artist JUN. We experimented with bold and contrasting colours to tell a visually dynamic story.
