Exhibit Design - Pacific Centre

description

During the course of Exhibition Design, the class collaborated with Cadillac Fairview Corporation, the owner of Pacific Centre Mall located in the downtown core, to create an installation to be displayed in April 2012. The
objective of the installation was to generate footsteps within the mall, up the sales of retail stores while including the new campaign of Pacific Centre “I Am Downtown” concept. There were requirements listed out for the teams to fulfill
while developing the concepts such as the location of the installation, sizing restriction, stainability requirements, all while representing both Pacific Centre and Cadillac Fairview through a fashion forward point of view.