identity

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 For the undergraduate project thesis, I wanted to do a project that is related to fashion. I’ve always been fascinated by the chemistry between graphic design and fashion since most of these projects are more flexible and creative compared to many design situations.

Through researching the current fashion industry, I noticed that the main purpose seemed to be providing de­signs that followed changing trends. However, it is difficult to have similar designs and target consumers to compete with the bigger brands.

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A project that aims to revitalize a local Chinese library’s current state through the development of an identity system. By providing the library with a set of communication guides and assets, it hopes to bring to focus the library’s functional, cultural and spiritual values. A set of stationery set, print materials and identity guideline have been developed as the deliverables of this project.

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Mediate is a non-profit organization located in San Francisco. The group’s main activity is to launch the experimental art festival, ‘Soundwave’ biennially in the region. Soundwave Festival shows the different ways of expressing sound, art and music. In my third year design core class (DESN 320), the class had an opportunity to design for their new logo. My concept behind the logo was to emphasize the organization’s goal of looking beyond the surface without limitation. The concept was visually expressed as two infinite symbols were combined to create a bigger infinity loop. The connection between the signs represents both artists and audiences thinking freely to make and experience the work creatively.

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In this project I was required to rebrand Vancouver’s Doxa Documentary Film Festival. The new identity reflects the many countries (over 24), cultures and languages represented at the festival through the use of Non-English letters and symbols to make up a wordmark. 

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Doxa was a typographical system re-brand and understanding how a company can have many faces with the same aesthetical brand. The brand touchpoints include posters, advertisement cards, bus shelters, bus ads and a twitter icon/profile.

The affect for this logo was achieved by studying the shadows of light from a cinematic perspective.

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Ocean Alliance was a complete re design for this non for profit organization including new logo and brand messaging. This also included a brand guide for the organization to ensure that their messaging would always be on brand.

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To reflect the new beliefs of Lynn Valley United, a new identity was created to better support the organization's values. 

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Free City Collective is an indie rock band based in Vancouver. For their upcoming EP, the band wanted to redesign their identity. In this project, the logos (web and print), website and album poster were designed with the black and white concept.

Image 1: Website Logo
Image 2: Print Logo
Image 3: Website Layout
Image 4: EP Poster Illustration

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Chi.ME (pronounced as chime) is an iOS concept that focuses on bridging Asian culture and Western Society through the histories and traditions of food.
chi (qi)=energy me=you

This app focuses consists of the Traditional Chinese Medicine aspects of regular foods but gives direction and understanding to people who are new to the subject. It allows on to follow through with daily health plan based on tongue reading and existing conditions.

By breaking the myths of Chinese Traditional Medicine, it could potentially demystify the bias' of different healing methods.

iphone template: Teehan+Lax

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Alley Kurgan, Justin Alm and I created this identity for a fourth year exhibition of design work that was held in the Concourse Gallery at Emily Carr University of Art + Design. I was involved in concept development and creating the visual identity.