food

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Sweeteeth is a brand I created for a dessert recipe publication. The publication is not very long, but rich in content, as well as quality. In each issue, there will be a feature on a certain type of dessert, in which the one I designed features doughnuts. Not only is the publication consist of recipes, but also more facts about the featured dessert. The main demographics are teenagers and young adults, who are interested in making fancy desserts.

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We live in an increasingly displaced world. The food and consumer products we eat and use everyday are manufactured with ingredients and processes we know little about, by people we will never meet. Along the path from raw material extraction through production and shipping, many parties have a hand in adding or detracting from the final product. My interest in the project was looking at what properties are lost during the production process. 

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A series of drawings that practice depicting food in various mediums.

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This is a digital cookbook project I worked on over the summer as a co-op, with fellow classmate, Kieran Wallace at Emily Carr University for the tv show, Eat St, through Invoke Media and Paperny Entertainment.

Made using InDesign and Adobe Digital Publishing Suite, this app looks at the vendors of the featured food trucks from season 3 of the tv show and their unique recipes. We designed this book with Eat St.,'s fun and lively existing brand in mind and used interactivity wherever possible.

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This identity package was designed for Samantha Lefort's Generation Green winner, Local Choice. Local Choice rates restaurants according to their use of local, seasonal, low carbon, organic and certified produce, as well as their affordability, healthiness and labour practices. It has now been incorporated into Anthony Nicalo's Foodtree.

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An information graphic encouraging the purchase of local food and beverage. It aimed to create a fun, playful, friendly poster or interactive document that rewarded its users instead of berating them for their food habits. It used positive language and bright, pleasant colours to achieve this, and was distributed in whimsical homemade packages. It was meant to be widely and freely distributed (on websites such as getlocal and eatlocal.org)

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An infographic for "Spud," a local & organic food delivery system in Vancouver.

16" x 24"

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Established in 1990, Top Gun Group is one of the largest restaurant groups in Vancouver, British Columbia. It currently manages 6 restaurants: Top Gun J&C Restaurant, Garden City Hot Pot, Top Gun Hot Pot, Richmond Sushi, Kingsway Sushi, and Rhino's Kitchen.

One of the projects I was in charge of during my internship at iPro Interactive Marketing Inc. was to do web design for Top Gun Group. The brand logo and colour scheme were left unchanged to maintain Top Gun Group's well-established brand recognition.

I've also broken the conventions of website navigation by employing horizontal navigation.

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Fall 2011 semester graduation project.