David Suzuki Legacy Campaign

description

This advocacy campaign was designed for the environmental non-profit, the David Suzuki Foundation. 2010 marked the beginning of David Suzuki's 'Legacy Lecture'. A legacy is known as an amount of money or property left or passed onto to someone else. In order to align the campaign with the direction of the organization it focused on how David is passing on his legacy to younger generations so they can preserve his life's work.  He is the messenger transmitting his knowledge for everyone else to exploit. David is an iconic symbol of environmental activism but his current goal is to motivate people to create the environmental change he has worked his whole life to foster in the world. The messaging of the posters and bus ads create state that no one can make change happen alone, results will be seen if we work together. By employing iconic facebook language and this key messaging my campaign targeted the millenial generation who have distinct networks and a digital community that is effective to impact change.