Vancouver Folk Music Festival / Rebrand

description

The rebrand came out of an assignment to create a typographic logo for a local festival or event. As a member of a local folk band, I felt like I had good insight into the Vancouver Folk Music Festival which has historically been lacking in branding.

The main concept behind my final design is the theme of common strings which is representative of the festival’s long and rich history, dedicated audience, and commonality of string instruments within folk music itself. The modular typeface seen in the logo was created specifically for this project and the modules were re-used to create the dynamic rainbow visuals that tie the photographs together.