Welcome to the Theatre

description

In Partnership with | Vision Critical
Featured In | Emily Carr: A Community of Design, Documentary
Background | Vision Critical needed infographics that could help their clients better understand social media users in order to refine their marketing strategies. It was important to create a narrative to guide the viewer through what would otherwise be confusing and hard to understand.
The data we received revealed the log in frequencies for Facebook and Twitter, comparing different groups - sharers (active social media users who post more than 10 times a week) and lurkers (those who post less than 5 times a week), males and females, and different age groups.
Approach | In order to establish an engaging narrative, I imagined possible metaphors. I wondered if I could imagine "logging in" as "visiting" instead. I also imagined social media as entertainment, an attraction that aimed to get their audience to visit frequently. 
The theatre worked as a metaphor as it was an environment that could show both the frequency of attendance of different groups and the behavioral difference between sharers and lurkers. 
The entrance shows the log in differences between Facebook and Twitter visitors. Inside, the ticket sales show log in rates across the ages. The stage depicts sharers as participants who are putting on the show, producing content for the lurkers to view. Lastly, the coat rack, comparing visiting rates of males and females.