Print & Digital: Woo! Emily Carr's student publication

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Project | Researching in study groups of 3, but designing independently, choose one of the following publications: Design Degree or Woo! Emily Carr's student publication, and output to two different media. Consider carefully how you will represent the experience of reading/interaction consistently from one media toanother. But also use each media to its fullest potential.What does each media do well and how can it make use of that without seeming to be a different publication? Represent the existing brand/identity as best you can across the different outcomes.

Approach | Currently Woo! outputs work on two platforms: through a website as well as a print publication. For my redesign of Woo! I designed an interactive concept for an mobile app called 'WOO4U' as well as a print-based calendar.
The mobile app is a great tool for ECU students to get know one another through a network of shared profiles which include individual skills, interests and showcase student works. In a students second year they are placed within a specific program with peers who share similar interests. However, this is to their detriment as they become segregated from the greater Emily Carr community and only build friendships with those in your program. It is important to get to know your peers because one of things that ECU stresses is collaboration with others and transdisciplinary work. Therefore, I feel that the WOO4U app would be a great tool that would aid students in learning more about their fellow peers, harness their creative potential through shared network of inspirational works, and hopefully instill greater collaboration amongst one another. 
The calendar is available to students as well as to any visitors to Emily Carr. It is an opportunity for students to showcase their work and get it out into the community. The artwork that is chosen for the calendar is based off the flagged work from the mobile app. Hopefully being published in the calendar will encourage students to push themselves creatively and produce better work.