City of Vancouver rebrand

description

Project | Create a new, contemporary brand identity for the city of Vancouver, using typography as the primary tool. The idea is not to simply up-grade Vancouver’s current graphic identify—its logo and associated branding materials. Instead, rethink the way Vancouver presents itself to the world. Create a fresh, new, cohesive brand aesthetic for Vancouver—a visual representation, in typographic form, of the city as you see it: either as it is now, or as you would like it to be. The branding can be aspirational—it can communicate a sense of the city that you think Vancouver should strive to become.

Approach | I created two brandmarks, one for city-wide use, the other strictly for administrative and business use. The first brandmark is a sans-serif with a contemporary look and feel, while the second brandmark is a serif typeface with a more professional, elegant look. I created a brand guide to illustrate all elements of brandmark, from its colour palette, usage, type pairing, spacing, minimum sizes, stationary to everyday use in magazines, public spaces and online.