Canadian Guide Dogs for the Blind Rebrand

description

I was given the Canadian Guide Dogs for the Blind non-profit organization to rebrand. I rethought the image content and meaning and created a new message to represent the brand, "Team work for Life". I replaced the large maple leaf and guidedog team with a simple guide dog head with a handler's hand as the ear. This represents the close working relationship between dog and owner. The colours remained generally the same, slightly changed to update its look. The type choice was Meta, a strong and clean typeface thats easily legible.