MEDIATE Branding project

description

MEDIATE is a not for profit arts group based in San Fransisco. MEDIATE Arts group brings experimental artists and musicians together from around the world. Every two years the organization puts together amazing shows and music festivals.

MEDiATE founder approached to our student Communication Design team at Emily Carr with the challenge of re-designing their logo. This was an individual challenge. My goal was to design a logo which will represent MEDIATE in the present and perhaps in the future too.

My approach was to have the logo done in an abstract form. The Logo has a very simple meaning. MEDIATE brings known unknown artists and musicians together from around the world, the logo was based on the same concept. There is a small shape and a bigger shaped connected through another media. By creating angles and having variations in size the logo became more dynamic rather than static.