Rollo introduces Radius

Submitted by Heather Tsang on Thu, 2013-04-11 03:03

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"Rollo introduces Radius" was written and animated during a co-op/internship in Summer 2012. Radius was focusing on increasing new user subscriptions and wanted to investigate new ways to engage users. Rollo was created as one of many personas during the ideation phase.

Rollo eventually became an animated character who helped to make the website feel more approachable to new users, in addition to explaining what Radius does in a concise way.

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