CUXD 211 S001: Business of Design

UX designers with business acumen are well positioned to create designs aligned with company goals, collaborate effectively with cross-functional teams, and advance their careers in the industry. Throughout this course you will uncover the business of UX design, including the four core areas of business acumen, and the importance of evaluating metrics. Learn how UX designers can add value across all levels of business by applying effective communication and critical thinking strategies. Through various assignments, group projects, and case studies, you will learn about the product life cycle, different leadership styles and team dynamics, which metrics can help achieve key business objectives, and how good design can contribute to the overall success of a business. This course will also cover best practices for creating and working with intellectual property and protecting your work. By the end of the course, you will understand what qualities and traits will help set you apart as a UX designer entering the industry.