work

  • 2010

    KAISHU is a community that showcase and foster designswith Chinese Typography. Designers can find inspirationsand ideas, get relevant feedback, and connect with otherdesigners with similar cultural background and interests.

    Chinese characters have a rich history and unique design details that can provide a different perspective and source of inspiration for a visual designer. Understanding one of the earliest written languages and logographs deepens a designer’s...

  • 2010

    A new identity concept for Vancouver International Film Festival. The current VIFF identity changes every year and isn't very visually engaging and there's little consistency for a recognizable image. My new concept creates a simple identity puts the focus on the featured films, and the simple word mark can easily evolve to adapt to different films and themes year after year.

  • 2010

    BC Children's Hospital approached the 3rd communication design class at Emily Carr with the dilemma that their current homepage is not organized nor informative, thus causing many unnecessary traffic to the hospital's Emergency Room. They asked us each to create a web front-end interface design and a more effective information architecture that would solve this problem and establish the BCCH website as a dependable information source. This is my proposed design.

  • 2010

    A magazine concept designed for Print Publication class. MegaDose is a modern and light-hearted publication that inspire the same refreshing, bright, and relaxing properties of coffee. It discusses the art and culture of coffee for baristas, coffee enthusiasts, and coffee shop dwellers in Canada. It serves to both observe and promote the rich culture and joy of coffee.

  • 2010

    A typography assignment where I designed my ideal boarding pass for AIR CANADA. A clean and simple layout where the important information is clearly defined. A little piece calm in the usual pre-flight panic.

  • 2010

    A type specimen book featuring Caslon, NOBEL, and Miller.

  • 2010

    An all-text cookbook where I focused on the clarity of information and layout to make the book simple and easily-readable.

  • 2009

    The Canadian Association of Fine Arts Deans asked the Emily Carr University 3rd Year Communication Design students to come up with concept redesigns for their outdated brand. This is a fresh and modern approach to express the creativity and professionalism I wish to associate with the Fine Arts Deans' association.