Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.
The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the...
A large-format multi-folio publication design project showcasing Franz Kafka's "The Hunger Artist". It focuses on creating a narrative of his story through expressive and evocative typographic treatments.
This project involved re-branding the not-for-profit organization SASS Canada (School Alliance of Student Songwriters Canada), a network of co-curricular songwriting clubs for youth. They seek to encourage young people by giving them the opportunity to express themselves through music in a safe and supportive environment.
It was essential to create a brand that evoked the qualities and values of the organization, while maintaining an energetic, youthful, fun, inspiring and...
