work

  • VIFF Identity Rebranded
    2011

    As a rebranding concept, the Vancouver International Film Festival (VIFF) is rebranded to show Vancouver colours as well as a representation of various screens that are shown throughout the festival.

  • 6 Steps To Being Rich
    2011

    The purpose of this project is to create a poster series that typographically presents a broadway show. The show I chose for this project is The Producers, written by Mel Brooks and Thomas Meehan. The type that I have chosen is an except from the musical describing how the protagonists of the story will become filthy rich.

  • Air Canada Boarding Pass Redesign
    2011

    With the current design of the Air Canada boarding passes, there is a lack of aesthetic quality. To tackle that problem, I redesigned the boarding passes to enhance the hierarchy of what is most important to what is least important. A printed boarding pass and digital boarding pass were both designed to incorporate the same style and function.

  • Thoughts of a Design Student
    2011

    The purpose of this project is write and publish fourteen articles related to design which will then be printed out as a journal. Each article is written daily over a course of fourteen days. Once the articles were written, they are put  together and designed into a finished journal. Students were given the choice of how the finished piece will be designed and binded together.The intention of this journal is to provide the readers with the author’s thoughts and views in regards to what...

  • Medi-Meal
    2011

    As a research based thesis for our collaborative graduation project, we noted the growing concerns and awareness on health and food that affect our daily lives. Yet this awareness does not exist for medical drugs. With the current lack of knowledge that the general public (50 years and older) has on medical drugs, we aim to educate people about the active ingredient of a drug, how the drug effects their bodies, and the differences between a generic and brand name drug

  • You Don't Expect It
    2010

    Working with Mustang Suvival, we were given the job of creating an advocacy project that would both educate the general public about water safety and personal floatation device (PFD) use. Another intention is to change the general public's behaviour, in a social sense towards, PFD usage. 

    By using a multi-modal approach, we provide the viewers with various means of exposure through preliminary posters to generate curiosity, posters to follow up and provide a website, and lastly,...

  • Nycbophobicage
    2010

    Human emotions vary between different types of environments. We can be confused and scared in one scenario or we can even be full of happiness in another. The purpose of this work is to create a three dimensional space in which users can interact with and feel emotion. Sheets of corrugated cardboard are put together into a structure that will fit a limited space such that it can be taken apart and flat-packed.

    The Nycbophobic cage elicits fear as the user is enclosed in an...