work

  • City Type
    2010

    City Type is an experimental type project. The project typographically maps the urban environment of False Creek in Vancouver. Explorations in City Type include type and image, glyphs to mimic city structures, information graphic-style interpretations of culture, density and public spaces and body copy to resemble city navigation.

  • CAFAD Brand Identity
    2010

    CAFAD, the Canadian Association of Fine Art Deans, is a nationwide organization advocating for higher education of the arts. The organization approached ECU students with the opportunity to redesign their visual identity. Connectivity was my conceptual focus for this project's collateral. 

  • Local Heros
    2010

    Local Heros is a cookbook showcasing the culinary works of local Vancouver emerging chefs. With recipes using local ingredients and rooted in West Coast Heritage, the design of the cookbook picks up the warmth, ritual, signature and dialogue of the chef's talents and earthy dynamic recipes.

  • BC Children's Hospital ReBrand
    2010

    The work done for BC Children's Hospital comprised of a visual re-brand of the hospital's website. This included navigation, video features, communication platforms and re-envisioned resources.

    A poster campaign became a secondary feature of the project. Using typographic solutions to draw the viewer to the piece, the poster installations promote appropriate trips to the hospital and use of the hospital's website. 

  • Motivations & Variables
    2010

    Motivations & Variables is a design research project that investigates how to facilitate informed buying decisions of consumer electronics. The project had 4 distinct phases, problem and thesis development, research, concept ideation and final prototype production. Research findings were the focal informer of the project's medium, content and vernacular. Harnessing the communication strategies of information as production as a primary feature of the web resource and user generated...

  • Slow Food Wood Type Poster
    2010

    The Slow Food Movement is a non-profit eco-gastronomic organization that advocates food that is "good, clean and fair". This poster visualizes the Slow Food mandate through the traits of wood type posters and the organic, humanistic and craft characteristics of its typeface choices.

  • Type Specimen Posters
    2009

    For this project 3 typefaces, each with distinct features and from varying periods in time, were assigned. A poster for each was to be created, embodying the traits and layouts it would embody from its originated place in time. A final 4th poster was to be created, playfully and emotively combining all 3 typefaces into a multi-faced poster specimen.

  • The Care Kit
    2011

    This project is an investigative project into how the design strategy of co-creation can be applied in facilitating children to help generate content for teaching materials on the four pillars (environmental, cultural, social and economic) of sustainablity. The results of this work are the educational tools called The Care Kit, including a curriculum guide for teachers and accompanying students’ book.