Taking another looking at VIFF (Vancouver International Film Festival)

description

The Vancouver International Film Festival (VIFF) currently has an established identity. HHow can the identity and branding of a film festival be re-conceptualized in terms of deviating from traditional aesthetics and signifiers that connote a straight forward presence of the film industry?

Although this project did not have any real practical application or implementation it does not mean the approach was not validated. On the contrary it proved a solid excersize in branding a film festival identity.