behaviour change

description

The focus of this class project was reducing the consumption of disposable paper cups in coffee shops, by promoting the use of reusable containers such as mugs and tumblers. Through extensive user research and testing, we established that the most effective tactics for behaviour change involve providing benefits to eco-conscious coffee consumers, instead of shaming those who flaunt paper cups. What makes Perk a successful design: - it provides sustainable incentives, - engages the consumer, - uses ubiquitous technology, - uses the barista as a point of intervention, and - complements the customer’s lifestyle