Parallax Website
Furry Friend Project
video
description
Furry Friend Project is a group project with Cassie Chuang to communicate a valuable topic to the general public using campaign elements. We need to create a strategy in order to promote our message through appropriate design components. The campaign theme we decided to focus on in the promotion of pet adoption at animal shelters.
For this project, I created a website that were inspired by 'parallax scrolling website,' which gives websites a great opportunity to:
1) Wow viewers with page depth and animation
2) Take a story-telling approach to guide visitors through the site
3) Make page visits last longer by encouraging visitors to scroll through the entire page
4) Provoke curiosity
5) Direct visitors to calls to action