CSSO-102-SU01

Natalie is a Vancouver-based art director, publication designer, brand strategist + design educator who brings brands, content and minds to life with strategic design, multi-platform publishing and clear communication style. With nearly a decade of art direction and marketing experience in the magazine and advertising industries, six years teaching post-secondary design courses, certificates in copywriting and book binding, and holding a Masters of Arts (Graphic Branding and Identity) from the London College of Communication, she is well-equipped to solve a diverse variety of communication needs. Natalie empowers brands to live their most distinct life and inspires students to be passionate designers. 

Natalie maintains a strong respect for an efficient workflow and the need to continually learn. When not busy designing for clients in the private sector or teaching design courses at Simon Fraser University and Emily Carr University of Art and Design, she is likely heading to her pottery studio to make pieces for her small business, Nima Stoneware, or creating crochet patterns for her company, Nattypat Crochet.

Natalie believes that successful design is achieved through the creation of immediacy + icon. Immediacy, the need to communicate information and ideas effectively, and icon, a strong and memorable visual identity and form are interdependent. Take one away and the work will be unsuccessful—take immediacy away and the message is lost, take icon away and the message is not remembered.