work

  • We are St. Paul's
    2013

    In Collaboration with | Amy Wang
    Background | We are St. Paul's is a branded campaign for St. Paul's Hospital's upcoming redevelopment. The redevelopment focuses on the constrution of a new ambulatory care building, as well as upgrades to critical infrastructure.
    The opportunity is for us to work with St. Paul's to develop a communications campaign with information accessible to three different audiences - the public, St. Paul's staff, and...

  • Welcome to the Theatre
    2012

    In Partnership with | Vision Critical
    Featured In | Emily Carr: A Community of Design, Documentary
    Background | Vision Critical needed infographics that could help their clients better understand social media users in order to refine their marketing strategies. It was important to create a narrative to guide the viewer through what would otherwise be confusing and hard to understand.
    The data we received revealed the log...

  • Welcome to the Studio
    2013

    Background | A short bumper for Emily Carr University. 
    Approach | I chose to focus on representing the Communication Design program, telling the story of our design process, the exciting "AHA" moments, and ultimately, bringing our ideas to life. 
    Music | The XX - VCR

  • Type Crimes
    2012

    Featured In |  The Pop-Up Museum of Typography, Emily Carr University
    Background | Our class hosted a one-day exhibition aiming to engage and educate audiences about an aspect of typography.
    Approach | Focusing on "Type Crimes", an iPad publication showcases the disgraceful crimes of typography in a humorous way. It includes photos of existing examples around Vancouver, an explanation of the crime committed, and tips...

  • Pegboard
    2011

    Background | Featuring articles related to design ideas and approaches, Pegboard aims to be an informative and approachable magazine. 
    Approach | By utilizing the capabilities of the iPad, such as buttons, slideshows, and videos, it allows viewers to interact with the content in a way that would not be possible in a print publication. 

    Credits for Articles |
    On 3 Ways the Brain Makes Meaning, Tom...